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display case study

Demonstrator Displays Offer Sales Tools that Educate Consumers

Client Summary
Through the years, Frank Mayer has worked with Transitions Optical to engineer and produce in-store demonstrators to showcase the company’s photochromic lenses at eye care locations nationwide. The company seeks to inform shoppers about their special technology that causes lenses to adjust the level of tint when exposed to UV light.

Countertop Demonstrators Showcase Benefits of Transition Lenses

Interactive lens demonstrators educate shoppers on the photochromic lens options available through the brand. UV-LED lights in the counter display are used to simulate outdoor UV rays and demonstrate how quickly Transitions lenses adapt to changing light conditions.

Lens Tray Countertop Display

A custom box was designed to store four lens trays in each. These allowed for easy access to showcase Transitions’ lines of products for sale at Lenscrafters Optical locations. Each lens tray consists of two laser cut acrylic pieces held together by magnets. A printed paper graphic with product information is set between the frame and tray.

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Demonstrator Displays Found Nationwide

To date, more than 25,000 Transitions UV-LED demonstrators have been placed in a variety of retail environments, including everything from independent eye care centers to big box retailers.

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