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Kiosk Industries
Large store display programs can be a sizeable investment. (Though, let’s be clear – it’s an investment worth making!) Because of that, brands and their display manufacturers should be cognizant of ways to save on costs when planning their point of purchase displays. One strategy is to future proof displays by building in the ability to utilize update kits.
Update kits are graphics or products that are sent to stores after the initial launch of the display to refresh or replace a current setup on the display. Often, brands build the display structure, and as seasons or product lines change, they send retailers an update kit with new panels, merchandise, or graphics to substitute for the old, giving the display a longer life in the field.
Update kits can range in complexity. Some programs might only involve For Display Only product swaps and limited graphics. In cases like these, manufacturers work with brands to build special brackets to hold a range of merchandise SKUs. In the event of a seasonal update or product line revamp, new For Display Only units are sent to the store to swap out old items.
On the other hand, some updateable retail displays are built to accommodate many configurations of product and graphics. Examples of this might be a brand that manufactures a metal base with multiple screw holes to allow various styles and sizes of graphic boards. These new kits are sent to retailers with a planogram and easily replace old boards. Doing this can update the entire look of a display.
There are many reasons why brands build displays that can be updated, but the most common benefits are cost savings and extending the life of a display.
Manufacturing an updateable display allows brands to make smaller investments in update kits over time while prolonging the life of a display. This saves brands money since they can keep graphics or products current without having to invest in entirely new displays. As an added bonus, updating a display saves time to market and helps reduce environmental impact of discarding old displays and creating new ones for each cycle.
In addition, because base displays are already in the field or on a gondola, it’s a matter of unscrewing or screwing in new panels or replacing For Display Only units on the fixture.
Furthermore, update kits work well for brands that need to showcase separate merchandise across different category retailers. For instance, one brand might have product lines that cover a range of verticals, like biking, running, and automotive. In this case, one freestanding display can go into all retail stores, but different kits containing the For Display Only products and graphics would be delivered to each store based on their target audience. These kits allow the brand to utilize the same display for specific merchandise and markets.
Update kits for retail displays offer brands a practical and economical solution to refresh their in-store marketing and allow for seamless transitions between seasons or product lines. By investing in adaptable base displays that utilize update kits, brands can reduce costs and extend the lifespan of their displays at retail.
